Investment led by Friedkin, with participation from Alaska Airlines, will accelerate rollout of next-gen VR training systems—advancing capabilities across the airplane and helicopter markets, including 737 and A320 multi-crew simulators, AI-powered insights and immersive at-home training kits.
AUG 21, 2025 – Loft Dynamics, the global leader in virtual reality (VR) flight training, has raised a $24 million (USD) Series B funding round led by Friedkin with participation from Alaska Airlines and existing shareholders Sky Dayton and Craft Ventures, as well as UP.Partners. The round brings Loft Dynamics’ total funding to $60million (USD) and marks a major step forward in expanding its commercial airline offerings while continuing to grow its core helicopter business.
Loft Dynamics developed the world’s only FAA- and EASA-qualified VR helicopter simulator, used by operators such as Airbus Helicopters, the Los Angeles Police Department and Air Greenland. With this latest investment, the company is applying its cutting-edge technology and regulatory credibility to transform airline pilot training at scale.
“Pilot training hasn’t kept pace with the rest of aviation,” said Fabi Riesen, founder and CEO of Loft Dynamics. “We’re still sending trainees across the country to sit in $10-$20 million, warehouse-sized domes—technology that hasn’t evolved in decades. In an era of pilot shortages and increasing air mobility, that’s simply no longer sustainable. We’re building a new standard—one that’s far more realistic and accessible. High-quality, regular training leads to better pilots. And better pilots mean safer skies.”
Loft Dynamics’ immediate focus is developing a next-generation, cloud-connected training suite—the world’s first fully integrated hardware and software system built to make pilot training safer, more effective, immersive and scalable.
Initial offerings will include existing helicopter simulators and new full-motion Boeing 737 and Airbus A320 VR airliner simulators—up to 12 times smaller and a fraction of the cost of traditional full-flight simulators. Loft’s new airliner simulators will include a multi-crew replica cockpit with all aircraft haptics, body and eye tracking plus AI-powered training intelligence to measure pilot performance and deliver tailored feedback. It will also feature LofTWIN—a virtual demonstration mode that lets instructors record immersive lessons for pilots to replay at any time. These systems will enable pilots to train safely and regularly for any condition, including rare, high-risk scenarios and past aviation tragedies.
To further increase training accessibility, Loft Dynamics is also developing a spatial computing–powered home training kit, allowing pilots to review sessions, access immersive content, and train remotely—from the base or their living room.
As part of the investment, Dan Friedkin, chairman and CEO of Friedkin, will join Loft Dynamics’ board of directors, partnering closely with Series A investors Sky Dayton (partner at Craft Ventures, founder of Boingo Wireless, EarthLink and CloudKitchens) and Ben Marcus (co-founder and managing partner at UP.Partners), both of whom also serve on the board. An accomplished pilot and entrepreneur, Dan Friedkin leads a global portfolio of businesses across aviation, automotive, hospitality, sports, investments and entertainment.
“Loft Dynamics is defining the next era of aviation training,” said Dan Friedkin. “This investment enables them to scale their solution globally, fast-track innovation, meet an urgent industry need and elevate pilot safety in the process. Loft brings the vision and execution capability this moment demands.”
“Through Alaska Star Ventures, our corporate venture capital arm, we are excited to support Loft Dynamics in bringing FAA-qualified VR technology to commercial airline training,” said Pasha Saleh, corporate development director, Alaska Airlines, “We look forward to working closely with Loft to revolutionize pilot training, making it more immersive and effective. This investment will not only enhance our industry-leading training program but also pave the way for future training solutions across the aviation industry.”
“This funding round isn’t just a milestone—it’s a signal,” added Riesen. “A signal that the wider industry is ready for change. We’re proud to have the backing of Friedkin, Alaska Airlines and our existing shareholders. I’m thrilled to welcome Dan to our board—his strategic insight and passion for aviation will be invaluable as we scale. Together, we’re building a safer, smarter, more accessible future for aviation training—one that serves operators, regulators and pilots, and protects the millions of passengers who rely on them.”
About Loft Dynamics
Loft Dynamics AG is the global leader in virtual reality (VR) flight training, and the only company with VR simulators qualified by both the FAA and EASA. Trusted by Alaska Airlines, Airbus Helicopters, the Los Angeles Police Department, and more, we serve the full aviation ecosystem—spanning commercial airlines, eVTOLs, and diverse helicopter operators, as well as schools, OEMs, governments, and regulators. Our mission is to make pilot training safer and more accessible, affordable, and scalable than ever before. We produce full-motion VR simulators for helicopters, airlines, and eVTOLs that are ten times smaller and significantly more cost-effective than legacy simulators. We also provide a connected suite of solutions that integrate our simulators worldwide, including at-home training kits, virtual instruction from the world’s top pilots, and AI-driven training intelligence. Loft Dynamics is leading a global paradigm shift in pilot training and powering the next generation of highly skilled pilots. Learn more at LoftDynamics.com.
Contact: press@loftdynamics.com
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports. Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Officer Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo. Every decision at Friedkin is grounded in four core values—Excellence, Care, Commitment, and Evolution—driving a culture of innovation, bold ambition, and enduring transformation. The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Resorts Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, The Friedkin Group International, USAL and Westside Lexus. For more information, please visit www.friedkin.com.
